Natalie Frazier

Corporate Director of Marketing

With over 20 years of integrated marketing experience, including a decade immersed in the hospitality industry, Natalie has skillfully blended holistic marketing strategies to drive revenue growth and elevate overall performance. Her passion for curating consumer-centric content and experiences that resonate has helped shape the success of multiple high-profile hotels, lively restaurants and bars, engaging events, luxury spas, and premier residences.

Natalie’s career includes both corporate and property roles at Hilton, executive and opening team leadership, and leading marketing strategy across branded hotels within Hilton, Marriott, IHG, and Virgin Hotels. She has also navigated the unique demands of resort and independent properties, leveraging boutique-style guest journeys to effectively attract and build relationships with travel and lifestyle enthusiasts.

She holds CHDM and CDMP certifications and earned a Bachelor of Communication degree from UTPB. Along with agency experience and entrepreneurial acumen, Natalie has also received a best-in-class award for a co-branded interactive campaign featuring a celebrity and a collaborative Bronze Telly Award for non-broadcast hospitality video production.